We create visual identities and communication systems for businesses and digital products. We connect logos, colours, typography and applications in a language that can support the brand over time.
An identity needs to work as formats, content and channels change. We consider real applications: from websites and interfaces to presentation materials and communication. We can develop a new identity or give an existing logo a coherent system.
Visual elements follow shared principles rather than being chosen from scratch each time.
The identity’s language can translate into the website and product while remaining consistent.
Rules and materials help people use the identity in the agreed contexts.
Each scenario is assessed against your project’s needs and constraints.
Define an initial visual identity and the applications needed for launch.
Build a palette, typography and usage rules around an existing mark.
Coordinate websites, apps and communication materials within the same project.
These activities form the basis of the proposal. Features, materials and responsibilities are defined for each project.
Context, references and requirements for the main applications.
Logo, palette and typography according to project scope; any existing logo is considered during analysis.
Examples and materials for the agreed channels, with visual continuity in mind.
Assets and guidance for using the system in the intended contexts.
We understand the project and how its audiences should perceive it.
We define a visual direction and discuss its applications.
We build the system and planned materials, checking their consistency.
We organise the assets and share rules for using them.
Logo, palette, typography and applications need to work together. We define deliverables and formats according to where the identity will be used and who will apply it.
Visual identity and a company website presenting services, equipment and completed projects in the events sector.
Visual identity and an application for a marketplace of vintage furniture and objects. The public project also documents an iOS app released on the App Store.
A visual system built around the existing logo and a website organising events, news, contests and institutional content.
Not necessarily. Our public iCompany project documents a brand system built around the existing logo. We assess whether the issue lies in the mark itself or how it is applied.
This page covers visual identity and communication systems. Naming and additional strategic work are not included without an assessment and an explicit scope.
Yes. These disciplines are part of Blu Lab’s offer and portfolio. Connecting them within one project allows a shared visual direction; activities and deliverables are defined in the proposal.
Tell us about the project, the materials you already have and the channels where your brand needs to be recognisable.
For the first discussion, share your objective, context, timeline and approximate budget. We will get back to you to explore the project and define the next steps.
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