Nerarium is a marketplace dedicated to secondhand furniture, home accessories, and objects, with a focus on design and the stories behind selected pieces. Blu Lab’s work combined brand identity and application development, connecting the project’s identity with its digital product.
A marketplace for objects with a story
Choosing a vintage object involves more than its function. Photographs, features, and storytelling help people understand its value.
The project starts from this context: creating an experience dedicated to discovering selected furniture and objects, with a distinctive Nerarium offering that goes beyond an undifferentiated catalog.
Identity and application in one project
We approached the brand and the application as connected aspects of the same project. The identity defines how Nerarium presents itself; the digital product brings that direction into the experience of the people using it.
For Blu Lab, these areas come together in the transition from a marketplace concept to a working tool: an application that presents objects within a recognizable framework.
The mobile experience
The app provides a dedicated space for browsing the furniture and objects available on the marketplace. Information about each piece plays a central role, helping people discover its character and decide whether it interests them.
The project includes an iOS app published on the App Store, alongside the visual identity work featured in Blu Lab’s portfolio.
From brand to digital product
Nerarium is a project in which application development and branding serve the same idea of a service. The result is a digital product with a defined identity, extending beyond an online presence.
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