The web design project for the music industry developed for iCompany was born from the need to build a modern digital presence for a leading company in the production and organization of musical events in Italy.
Project overview
iCompany is one of the most influential cultural and organizational platforms in the Italian music scene.
Organizers of iconic events like the May Day Concert in Rome, promoters of festivals like Casa Sanremo, and creators of cultural contests like CIAO – Rassegna Lucio Dalla, iCompany represents a benchmark for contemporary music and artistic production on a national scale.
When we were involved in the project, the goal wasn’t simply to redesign a website.
The request was more profound:
transform an authoritative reality into a coherent, modern and recognizable digital ecosystem.
The Challenge
iCompany already had a strong and recognizable logo.
However, it lacked a structured visual system and a digital platform capable of:
- promoting large-scale events
- communicating contests and cultural initiatives
- organizing news, press releases, and projects
- communicating consistently across all digital touchpoints
A complete brand system was needed, built around the existing logo.
A new digital identity was needed.
Furthermore, the new site needed to become a dynamic and engaging digital showcase, capable of:
- clearly presenting events, awards, contests, and festivals
- promoting editorial content and cultural news
- depicting iCompany’s identity and creative approach
- offering seamless navigation for users, partners, and artists
Our web design solution for the music industry
The Blu Lab team approached the challenge with a tailored, experience-oriented approach:
1. Brand Kit Creation
Starting from the logo provided, we developed a coordinated visual system:
- Primary and secondary color palettes
- Institutional and digital typography
- Text hierarchies for event communications
- Guidelines for image use
- Consistent visual style for editorial sections
- Graphic design for contests and initiatives
We’ve redefined iCompany’s online communication style, building a recognizable, dynamic, and contemporary visual language.
Not just a simple restyling, but a true digital brand framework.
2. UX/UI design of the new website
We have developed a modern and dynamic website, designed for:
- Give centrality to events
- Enhance cultural storytelling
- Organize contests and projects
- Simplify information access
The new information architecture allows for clear navigation between:
- Main events (May Day, Casa Sanremo, CIAO)
- Editorial news
- Contests
- Cultural projects
- Institutional sections
The experience was designed to be:
- Performance-oriented
- Immersive
- Visually powerful
- Fully responsive
3. Technical development
The site was custom-developed, with a modular and scalable structure that allows for:
- Independent content management
- Quick insertion of new news
- Creation of customized event pages
- SEO optimization for each initiative
- Fast loading, even with multimedia content
Each section is designed to adapt over time to the project’s growth.
Result
The new iCompany.it today is:
- A digital hub consistent with the brand’s cultural identity
- A modern and dynamic platform
- A strategic communications tool
- A coordinated visual ecosystem
This project represents a concrete example of creating a custom website, capable of integrating branding, dynamic content, and cultural identity.
We transformed a logo into a system.
We transformed a website into a platform.
