08 / Social Media

A social presence that speaks your business’s language.

We manage social media through strategy, creative content and advertising. We connect communication to the brand’s identity and project objectives, with activities and responsibilities agreed together.

THE VALUE

Before the calendar, a direction.

Continuity takes more than publishing more often. It means understanding whom to address, what should be recognisable and the role of social channels alongside your website and other business activities.

More consistent messages

Your social presence follows an editorial direction connected to your identity and offer.

An organised workflow

Topics, materials and approvals are planned around the company’s activities.

Explicit objectives

Channels and initiatives are chosen according to communication goals, with agreed indicators.

Abstract Blu Lab illustration: circles and orbits represent identity, content and channels.

Identity, content and channels are parts of the same presence.

POSSIBLE APPLICATIONS

Where it can make a difference.

Each scenario is assessed against your project’s needs and constraints.

Structuring a business presence

Organise content and communication across existing channels or channels under consideration.

New services and initiatives

Prepare topics and content for a launch or a particular stage of a project.

Campaigns supporting communication

Combine content with advertising, defining the audience, investment and destination.

THE SCOPE

What we build together.

These activities form the basis of the proposal. Features, materials and responsibilities are defined for each project.

01 / Analysis and setup

Objectives, audiences, channels and available materials.

02 / Editorial plan

Topics, formats and a calendar for agreed activities.

03 / Content and management

Produce and manage the planned content through a shared approval workflow.

04 / Advertising and review

Plan any included advertising activities and assess results against agreed objectives.

OUR APPROACH

From context to a concrete project.

01

We listen

We clarify the business, audiences and objectives of the social presence.

02

We plan

We define editorial direction, channels and the activity programme.

03

We create

We prepare content and submit it for the agreed approvals.

04

We review

We examine agreed indicators and decide how to update the plan.

PROJECT CHOICES

Channels and tools chosen for the context.

Channel choices consider audiences, objectives and the materials the company can sustain over time. We define formats and management methods before starting content production.

BEFORE WE START

The questions that matter.

Channels are identified during analysis according to audiences, objectives and resources. The management scope is defined before activities begin.

Management fees and advertising spend must be listed separately in the proposal, alongside the activities and period covered.

Community management, message handling, coverage hours and response times require a specific agreement. They are not automatically included in the general service description.

LET’S TALK

What role should social media play in your business?

Tell us about your current channels, objectives, available materials and initiatives to support. We will define a coherent scope together.

For the first discussion, share your objective, context, timeline and approximate budget. We will get back to you to explore the project and define the next steps.

The button opens a draft in your email app. You can complete and review it before sending.

KEEP EXPLORING

Connected expertise.